Rogers High Fidelity handcrafts some of the finest home audio equipment on the planet. In an effort to expand their brand and increase domestic sales, they contracted with 76 Solutions to revise their existing website and create a fresh marketing campaign. We quickly recognized Rogers products were produced with more care than products costing twice as much and developed a campaign that highlighted their processes.
The new campaign included multiple print ads with matching youtube videos. We promoted this campaign in audio/video magazines along with paid promotion on Facebook, Twitter and Youtube. Our client saw an immediate increase in sales due to our efforts.
76 Solutions performed a light revision of Rogers website and continues to manage it regularly.
The American Handcrafted Sound campaign raised awareness of how the Rogers products were manufactured by “teasing” the Youtube videos with the print advertisements, both using #RogersHighFidelity to expand the Rogers brand.